Attention,
JOY lovers!
Location: 48 Brook Street, Mayfair
Date: Feb 2021
For Valentine’s Day 2021, JOY Bomb London returned to 48 Brook Street to take over the window again with a pink and crimson confection of an installation, Love Letters to JOYself.
Dripping with melty chocolatey goodness, boy band vibes and cherry-red energy, the installation reminded everyone to save some red-hot burning love for themselves.
Body to body contact was at an all-time low, and our hot lips were hidden behind masks, but JOY couldn’t be caged. It bounced out of the windows and rolled under doors, leaving wet, juicy cherry bombs of happiness wherever it touched down.
Our aim was to encourage participants to appreciate themselves for the magnificent, formidable creatures that they are.
Thank you to all the NHS workers!
JOY Bomb London wants everyone to give themselves some love and would also like to thank the hard workers of the NHS and care homes for their selfless work over the Valentine’s weekend.
So blow yourself up with compliments, stroke your own ego, buy yourself that thing you have been longing for and throw a log on your own JOYfire. We want you to worship at the altar of YOU and appreciate yourself for the magnificent, formidable creature you are. Start by picking up a pen and writing a love letter to yourself.
