All I want for Christmas is JOY

Plug back into JOY

Location: 48 Brook Street, Mayfair
Date: December 2020

JOY Bomb London invited Londoners to peel themselves away from the cold, grey streets and heavy skies of 2020 and to press their noses against the warm glass of the JOY Bomb purple pocket of the universe.

The installation offered a welcomed break from reality. It's blueberry spirit, and helium-light delights whisked the viewers away to a friskier place: a world where fruity desserts nestled into pink and purple fur, balloons were super-sized, and lilac reigned supreme.

 
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 “JOYcember is a special time when doubts and fears are melted away with love and hope and…..balloons!’’

- AMY BROCH

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A multi-sensory art installation

Evoking a feeling of happiness, “All I want for Christmas is… JOY" offered locals the chance to step outside their homes and experience a multi-sensory art installation exploding with holiday spirit.

Drawing inspiration from childhood nostalgia, pop culture, and the irreverent contents of Broch's shimmering candy-coated brain, this pop-up encouraged the public to connect and enjoy a little silliness and laugh away the worries that 2020 brought them.